The BTD Blog

Systems, not takes.

One piece a week on the AI systems we actually build — architecture, trade-offs, and what changed. Written from delivery, not from reading.

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Jul 11, 20263 min read#GEO#AI search#Strategy

GEO: AI search visibility is the new SEO

AI answer engines are becoming the front door to buying decisions — and most websites are invisible to them. What Generative Engine Optimisation is, why it matters now, and how to check where you stand.

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Jul 4, 20262 min read#MCP#AI agents#Foundations

MCP, explained like plumbing

Model Context Protocol is the reason AI stopped being a chatbot and started being a workforce. A plain-English explanation for people who run businesses, not servers.

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