CORE://PRESS
Deliverables that look like they cost more
Markdown and screenshots in, dark-editorial branded PDFs out — the generator behind BTD's entire field-guide series.
Owned tooling — 8 published guides produced with it
The problem
Expert work gets judged by its packaging. Most independent consultants ship markdown exports and default-theme documents that undersell senior thinking.
The system
A template engine that turns markdown content into designed, branded PDF documents — consistent dark-editorial layout, typography, and chart styling, zero per-document design time. Eight published field guides (AI Implementation Blueprint, Claude Code Setup Field Guide, AI Workflow Starter Kit, and more) were produced with it end to end.
How it flows
- 01
Content in
Markdown + screenshots
- 02
Template applies
Brand system: layout, type, charts
- 03
PDF renders
Client-ready designed document
- 04
Ship or gate
Deliverable or gated lead magnet
Who this is for
Freelancers and agencies whose deliverables undersell their work — and anyone building a gated-content funnel that needs a steady supply of designed assets.
FOOTAGE INCOMING
System walkthrough in production
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